Your App + Windows Store = Winning Combination

Posted Monday, 11 March 2013 by admin

In conjunction with Lifehacker, Microsoft is challenging developers to create quality Windows 8 Apps — and potentially win a trip to TechEd AU 2013.

OK developers, this is big. Lifehacker has teamed up with Microsoft to help and encourage you to publish your Windows 8, Windows Phone or Windows Azure app on the Windows Store. Whatever your idea may be, Microsoft has the tools to help. And with over AU$13,000 in prizes up for grabs (including six HP ENVY X2 convertibles and a major prize trip to TechEd Australia 2013 on the Gold Coast), there has never been a better time to finally work on that new idea, or port your existing app over from Android or iOS.

Here’s how the competition works: Register your interest and start coding! There will be six rounds for entries and we’ll be selecting a finalist for each round based on app potential, design, uniqueness of idea, and audience appeal.

Each round will also have a theme. You don’t necessarily have to stick to the theme, but doing so will certainly help your entry. For instance, round one’s theme is: Education. So say you’re working on a game, maybe you can give it an educational twist?


The finalist from each round will win an awesome HP ENVY X2 convertible ultrabook valued at $999 RRP and an $80 RRP Microsoft Arc Touch Mouse. One runner-up in each round will also receive an Xbox 360 4GB Kinect bundle (worth $300 RRP), an Arc Touch Mouse, plus a Microsoft Wedge Mobile keyboard valued at $100 RRP .

Note: The finalist from each round moves into final judging for the major prize; the runner-up does not.

The major prize: is a trip to TechEd Australia 2013, including the opportunity to present the winning app! We’re talking conference ticket, accommodation for 5 nights, and airfare (economy) up to the combined value of $4000! Not bad, right?

Judging and Rules

Judging each round’s entries will be Lifehacker editor Angus Kidman and Microsoft Australia app guru Lachlan Hardy. The major prize will be judged by a panel including Angus and Lachlan, in addition to Vaughan Knight from Nokia, Shane Morris from Automatic Studios and Tom Frazier from HotHouse Interactive. The app must still be in the store to be judged on popularity, downloads, design, and innovation.

Important: Your entry can be a new app idea, or as mentioned, ported from another platform such as Android or iOS. However, it must be the first time the submitted app has been published on the Windows Store. The good news: You can submit as many apps you like! Full terms and conditions here.

Entry Deadlines

Round 1 — Education theme: 3:45pm AEDT Friday 8 March to 11.59pm AEDT Thursday 28 March.
Round 1 judging begins April 2 and will be announced on Lifehacker April 3.

Round 2 — Medical / Health theme : 9:30am AEDT Friday 29 March to 11.59pm AEDT Monday 8 April.

Round 3 — Innovation theme: 9:30am AEDT Tuesday 9 April to 11.59pm AEDT Monday 18 April.

Round 4 — Australia/n theme : 9:30am AEDT Friday 19 April to 11.59pm AEDT Monday 29 April.

Round 5 — Poverty theme: 9:30am AEDT Tuesday 30 April to 11.59pm AEDT Thursday 9 May.

Round 6 — Sport theme: 9:30am AEDT Friday 10 May to 11.59pm AEDT Monday 20 May.

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